GoEnterprise vs the Big Brands: Why It’s Time to Rethink Rugged

The big brands in the rugged device market have built their reputation over decades.

While their devices can be excellent, there are growing frustrations among businesses and field teams that rely on them daily:
- High costs with diminishing returns – Premium pricing does not always translate into proportionally better performance.
- Long lead times – Getting new devices or replacements can take weeks, slowing operations.
- Locked-in ecosystems – Accessories, software, and servicing often tie you to one provider, reducing flexibility.
- Over-engineering for some environments – Many businesses pay for military-grade specifications they simply do not need.

GoEnterprise was founded on a simple principle: rugged should mean reliable, practical, and cost-effective. Our approach is different because we focus on what really matters for your operations, not just what looks good in a brochure.

1. Fit-for-Purpose Design
We match rugged specifications to the real-world needs of your business. Whether you are in logistics, security, retail, or field service, you get a device built for your environment, no unnecessary extras driving up the price.

2. Cost-Efficiency Without Compromise
Our devices meet and often exceed industry durability standards, but at a fraction of the cost of many big brands. This means you can deploy more devices across your workforce without blowing your budget.

3. Faster Delivery, Faster Deployment
When you need devices, you need them now. GoEnterprise offers quick turnaround times, so you can get up and running without operational delays.

4. Open & Flexible Ecosystem
We avoid the closed accessory and software traps. You can integrate with your existing systems, choose the accessories you need, and avoid unnecessary lock-in.

5. Local Support that Speaks Your Language
We provide service and technical support locally, so you are not left waiting for overseas responses. Problems are solved faster, and downtime is minimised.

Across industries, businesses are discovering that GoEnterprise devices deliver the same or better rugged performance as big-brand alternatives, but with:
- Lower total cost of ownership (TCO)
- Simpler integration with existing workflows
- Improved uptime thanks to responsive local support

For example, in logistics operations, our rugged handhelds and tablets have replaced well-known brand-name devices at up to 20% lower cost, while maintaining the same drop resistance, ingress protection, and battery life.

Big brands are not the only way to go rugged.

With GoEnterprise, you get rugged technology that is:
? Tough enough for your work environment
? Priced to make business sense
? Backed by local expertise and rapid support

It is time to stop paying for features you do not need and start investing in rugged devices that deliver real value where it matters most, on the ground, in the hands of your team.